Beginner Guide to Keyword Research

What is Keyword Research?

Keyword Research is a helpful tool for digital marketers to help companies captivate potential customers if they can use it properly.

Keyword Research Can Help You Understand

  • What are People Looking For?
  • How Many People are Searching for a Specific Product?
  • How Would the Customer Like the Information to be Presented?

Before going into depth on how to help a business grow, you first should understand what the company is, who that company is targeting & what their goals are for the company.

A great way to understand what keywords your customers are using to find products is Google’s Keyword Planner. Digital marketers use this tool to improve search engine optimization and Google Ads.

Moz goes into more depth on the topic of Keyword Research, but I will give you some of the recaps from the article.

3 Main Points about Keyword Research

Ask Questions: Like anything we do, planning is a very important part, but it is often over looked. You want to know what your consumer/customer wants or is looking for which is a crucial question that will need to be answered. Typically, this is not a simple question, so this requires pulling/asking more answers from those consumers/customers.

Discovering Keywords: Like I mentioned above, Google’s Keyword Planner is a very helpful tool when trying to understand what words stick with potential customers. Examples of this could be geographic location or even the seasonality of a product or service.

Google’s Keyword Planner’s “Discover Keywords Search”

Another factor that will give you more of a competitive edge is researching your competitors’ most searched keywords. What you might be able to do is convert those customers that buy from your competitors, to your business by capturing those keywords and using them in your keyword search.

Apply Knowledge: Now that you have researched keywords, you can use utilize those keywords to when creating your own business whether it be a page or website that relate to your business. You will see more content in SEO and other topics related to Keyword Research in other posts.

Search Demand Curve

You can see that long tail keywords make up 70% of this demand curve. Make sure to not forget about using long tail keywords! Long tail keywords that have low search volume typically convert better because when people search, they tend to search for specific things and have an intent for searching for that item.

This type of strategy is not something that you will get right on the first try, but something that comes with repetition and experience!

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