Offsite SEO or Offpage SEO is a technique that refers to actions outside of your website to increase your page ranking within SERPs (Search Engine Results Page). The diagram above shows some examples of Offsite SEO like back linking, posting on blogs or other platform, having people post about your site, or even posting on social media about your website. Moz has a perfect article on Offsite SEO, so make sure to check it out!
A Popular Form of Offsite SEO
Back Linking or Link-Backs is a popular form of Offsite SEO. When other credible websites link your site on their website, your website can be seen as a more credible site. A good example of back linking is the link on the words Offsite SEO that I have created that links back to Moz’s website. This is very popular because it shows that their content is relevant because people are sharing it to other industry relevant websites. The main benefit of using back linking is the to increase their search rankings.
3 Main Types of Links
Natural Links: links that are given without any action on the owner’s part.
Manually Built Links: These links are built by getting traffic/customers to link to your website or having people share your content on your page.
Self-Created Links: These links are how they sound. These are links that the website owner puts on other blogs, comment pages, with anchor text to redirect them to your website.
Non- Link Related Offsite SEO
The most common practice of Offsite SEO is earning links from websites other than your own. In most cases, this occurs outside of your own website and/or helps to improve your search ranking position when people think of Offsite SEO. Some examples of this could be:
- Social Media Marketing
- Guest Blogging
- Linked & Unlinked Brand Mentions
- Influencer Marketing
So the main reason for using Offsite SEO is to drive web traffic to your website and increase how users view the quality of your website. So as you see more clicks on your website, this will allow your site to become more relevant, more trustworthy and more authority when it comes to Google’s algorithm. Those factors will have heavy relevancy when Google ranks your website. Besides being trustworthy, relevant or authoritative, the content you put on your site should be valid information. Lastly, if you have good content, but subpar SEO, you will not rank high compared to someone who has good SEO.