On-Page SEO, or otherwise known as Onsite SEO, is the use of optimizing content on your website in order to rank higher and earn more relevant traffic from search engines according to Moz. Onsite SEO optimizes both the HTML code as well as the content on the page.
If Onsite SEO is used efficiently, it can help search engines understand what users see if they visited a page, so it can give the user websites that they may see as high quality when referring to a particular search query (keyword).
Onsite SEO ultimately wants to make it as easy for users and search engines to:
- Identify that page that is relevant to a particular keyword
- Find that useful and worthy of being ranked on a SERP
- Understand what a webpage is about
Onsite SEO Using Keyword Content
To best understand what keywords at the center of Onsite SEO, don’t forget about content topics.
Over the years, search engines have become more complicated. What I mean by that is that the search engine can extract a page’s “meaning” by use synonyms, how the content appears, or by the amount of time specific word combinations are used.
Onsite SEO is is more about understanding who your users are and what they are looking for and how you can fulfill their needs rather than about keyword repetition. Examples that met these criteria have content that is:
- In Depth: Content should be sufficient if the user wants to rank higher.
- User-Friendly: Is the content organized in an easy manner? Is the content readable? Is the website full of ads and affiliate links or clean and simple?
- Unique: If your content is not unique and is similar to other sites, then this will affect your sites ability to rank on SERP.
- Authoritative & Trustworthy: Does your content stand as a reliable source for information on a subject?
- Aligned with User Search Intent: A small piece of optimizing content is delivering on searcher expectations. Also, content topics should align with the search keywords for which they rank.
HTML Code & Onsite SEO
According to Lecture 3a from Justin Sutton about Onsite SEO, there are five Positive codes that play a big role in making a successful website and five Negative codes.
The Five Positive codes are:
- <title> –> Limit the title to less than 65 characters
- <meta> –> Description tag should be about two sentences
- <img> –> Use images that reinforce your content
- Link Anchor text or alt tags on internal pages
- Keyword inclusion in <body> and headings <h1>
The Five Negative codes are:
- Duplicate text content (otherwise known as copy and paste)
- Invisible Assets
- Cloaking or redirecting
- Keyword Stuffing
- Sketchy OB Linking
Non-Keyword Related Onsite SEO
Besides the keywords used in a websites content, the “algorithm” content can influence a webpages Onsite SEO optimization.
Examples of these things are:
- Page Load Speed
- Page Metadata
- Page URL Structure
- Amount of links used on a page
- Mobile Friendliness
All in all, all of the content comes full circle back to making sure the user has a good experience. The main point is that the more user-friendly a page is, the better the rank that website will be with Onsite SEO optimization.